Strategy

TWESOP project will be implemented based on following strategy:

 

Networking

Networking will be the key method to be employed within the Project. The method will largely be applied through the gender equality groups (GEGs) which will be seen in the public as the key stakeholder in the project’s activities. Thus, the first networking methodology is organization of regular meetings of the GEGs, facilitated by both Project staff and Gender Equality Officers from the municipalities. The second methodology related to networking is social media interchange of ideas. This foresees update and maintenance of the web site and related social media outlets (YouTube, Facebook and Twitter) as venues for sharing information among stakeholders on gender equality debate. The standard networking of meetings will be regularly applied in all work packages – research, capacity building, advocacy and promotion. As a self-sustaining methodology, networking will help ensure the increasing cooperation between various stakeholders on gender equality (e.g. through GEGs as well as with AGE) remain sustainable.

 

Action-based research

The action-based research is a methodology that will commence with implementing at the onset of the Project. As a methodological tool, and based on the implementation of several EU projects by the Applicant, in order to strengthen the arguments for advocacy and lobbying it is important to provide facts that help drive the debate on how to achieve gender inclusiveness and equality. The methods will therefore include comparative study (desk-top research), fact-finding missions and analysis, as well as drawing up roadmaps for gender legislation application on local level. Moreover, the action-based research will also be employed in lobbying by production of policy briefs.  The research will also be employed in the promotional activities from the start of the project. Namely, the Project staff alongside the GEGs will research and identify the best role models of women (and male) who are contributing to greater gender equality in Kosovo.

Capacity building

The third methodological approach will include capacity building, through specific training on gender inclusiveness and gender mainstreaming. This methodology will largely depend on the action-based research performed in the beginning of the Project. Additional component in the capacity building area will be implementation of a study visit which has been proven as one of the best ways to efficiently convey knowledge and skills that can be thereafter applied in the local context. It should be noted that there will be regular coaching and mentoring provided by the project team, trainers and senior gender expert throughout the activities, and particularly during the meetings of the GEGs.

Advocacy and lobbying

Lobbying and advocacy is one of the key methodological approaches utilized that will attain the overall objective. First, through the launching events and promotion of the comparative study, the inception lobbying efforts will be started. The second streamlined advocacy actions are included in the fact-finding missions and roadmaps, as the recommendations outlined will advocate for implementation of gender based policies and practices. While the third work package is itself devised around intensive advocacy actions (policy briefs), the final promotional work package will also serve the lobbying efforts, by exemplifying both women and men observing and applying gender equality. The advocacy and lobbying methodologies, however, will be complex and subject to changes, in order to accommodate the different stakeholders. However, local municipalities (through the gender equality officers) will be the focal point of every advocacy action undertaken within the Project (as they will host the GEGs).

Raising awareness

While information dissemination is intertwined in all project activities, there is a separate component, specifically designed to raise awareness of general audience on the need to apply new gender legislation and providing examples of independent women and men ensuring gender equality. The promotional events will be utilized in the project to announce the actions or promote the outputs (launching events, promotional workshops, closing conference). On the other hand, communication and visibility plan, leaflets, banners will serve as a supporting element in promoting gender inclusiveness and equality. The updated and maintained web site of the Applicant and social media outlets will support the role of the mainstream media whereas the produced and aired video advertisement will be broadcast on TV.